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Email
Yahoo! Enabling Goodmail Certification on All Messages
Yahoo! may be moving toward shutting images off by default in all its inboxes.
The company made Goodmail
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Email
DMA Offers Members E-mail Authentication Help
The Direct Marketing Association has launched an online e-mail authentication help center to help e-mail marketers comply with the DMA Board of Directors mandate requiring all DMA members to authenticate all outbound e-mail.
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Email
Most Maligned Metric: A New Look at Open Rates
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward enough, but it’s impossible to measure accurately.
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Email
Unsubscribe? It’s a Matter of Trust
Since its inception, the unsubscribe link has had its share of ups and downs related to consumer trust. With privacy and spam concerns at an all-time high, it’s important to examine the truths behind the myths and take steps to restore user confidence.
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Email
Anti-Spammer Mumma on a Major Losing Streak
The courts have not been kind to Mark Mumma lately.
A Virginia judge handed the Oklahoma anti-spam crusader another in a series of defeats recently when she ruled that Omega World Travel
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Email
Goodmail Announces 300% ROI Guarantee Promo
Goodmail announced today it is guaranteeing its customers will see a 300% return on investment or it will reduce its prices accordingly.
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Email
Congress May Revisit Can Spam
In a move that should be of great concern to marketers, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.
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Email
Acxiom Acquires Ad Technology Firm Kefta
Acxiom announced today that it has acquired online marketing and advertising technology company Kefta.
Kefta offers dynamic targeting technology that allows marketers to tailor e-mail messages, banners, pop-up ads and Web pages based on such information as clickstream data, previous sites visited, operating system and connection speed.
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