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Email
Microsoft Confirms: Severely Throttling New IPs
Microsoft last week verified it is significantly throttling the volume of e-mail it will allow to come into its Hotmail accounts from new IP addresses.
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Email
Responsys Acquires Predictive Analytics Firm
E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.
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Email
Please Join Us: Automation Helps Group 1 Boost Webinar Effectiveness
Like many marketers, Pitney Bowes Group 1 Software has shifted a significant portion of its promotional efforts online.
An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars.
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Email
Microsoft Makes Marketing-Friendly Tweak to Unsub Button
Microsoft Corp. has made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.
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Email
Stupid Anti-Spammer Watch: What a Weenie
I was invited one morning last week to moderate a panel that purportedly would include a prominent anti-spammer or two at an upcoming e-mail conference. That afternoon, I was promptly uninvited because someone from anti-spam land said they wouldn
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Email
Live From AOTA 07: Microsoft Says Sender ID Helps Vs. Spam
Microsoft Wednesday announced its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.
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Email
Comcast Unit Taps Got Corp. for E-Mail Services
Comcast Business Services has selected Got Corp. to provide e-mail marketing services.
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Email
E-mail Survey Shows Responsiveness to Messages
Eighty-four percent of consumers surveyed by marketing firm Epsilon reported clicking through relevant e-mail offers, and 73% said they’d made an online purchase as a result of receiving an e-mail offer, according to a new survey.
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Email
Everybody Jumps on the Metrics Bandwagon
JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
So far, just about everybody who’s anybody vendor- and trade-group-wise seems to have signed on.
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