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Email
Silverpop Acquires Lead Management Firm Vtrenz
E-mail service provider Silverpop announced an acquisition today aiming to help marketers with long sales cycles ease some of that tension by automating some of the process, and more efficiently managing and qualifying leads.
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Email
Why Only Desperate Slobs Mail their Whole List
If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.
Not only is it unnecessary, it
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Email
Experian Acquires French E-mail Service Provider
Data giant Experian has established a beachhead in the French commercial e-mail market with the acquisition of service provider Emailing Solution.
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Email
Mumma’s Biggest Loss Yet: Jury Awards Omega $2.5M
A jury last week awarded Omega World Travel, its Web site Cruise.com and company founder Gloria Bohan, a whopping $2.5 million in damages in their defamation suit against anti-spam activist Mark Mumma.
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Email
Utah Paying Unspam’s Lawyer
The Utah Attorney General’s office has reportedly begun picking up Unspam’s legal bills as the two fend off porn group Free Speech Coalition’s lawsuit aiming to get the state’s so-called child-protection do not e-mail registry ruled unconstitutional.
As a result, the registry is not just a financial flop, it’s now officially a fiscal drain.
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Email
Company Launches CPA E-mail Marketplace
San Francisco startup Mariposa Media announced today it is launching a service that matches marketers
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Email
Lashback Launching Brand Monitoring Service
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, has launched a new service called Brand Alert.
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Email
E-mail Services: Inhouse or Outsourced?
With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments
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