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Email
Stupid Sales Pitch Watch: Psst… Wanna Buy a Domain?
A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for
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Email
Why Opt-In Shouldn’t be Law
Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.
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Email
Lock and Load: The Basics of Triggered E-mail Campaigns
Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive.
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Email
Non-Profits Shine on ‘Welcome’ E-mails, Lacking Elsewhere: Study
Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path.
The figure far surpasses commercial mailers
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Email
E-mail ROI Still Stunning, Still Slipping: DMA
Another year, another Direct Marketing Association economic-impact study claiming e-mail
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Email
What’s your E-mail Marketing Story?
Want to get better results from your email campaigns? Why not try telling a compelling story?
Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story? -
Email
Pivotal Veracity Expands Rendering Tool
E-mail deliverability consultancy Pivotal Veracity today announced it has added to its to its eDesign Optimizer rendering tool the ability for marketers to see how their messages will look to people who read their messages using the Palm Pre and Android mobile e-mail operating systems, and MySpace.
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Email
ExactTarget Unveils Twitter Tool
E-mail marketing software-on-demand provider ExactTarget today announced it has developed a tool that allows its clients to integrate their e-mail marketing content with Twitter.
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Email
Web 2.0: The Jackass’s Bullhorn
I come from the school of publishing that says: “Never take on a reader. You have all the ammo. So if you do, you’ll look like a petty bully and you’ll lose subscribers.”
But that rule was crafted in the days of print publications where the only voice readers had was in the letters-to-the-editor section for which editors played gatekeeper and always had the last word if they chose to voice it.
Moreover, the letters published were those that the editors believed added to the discussion or advanced the debate.
Enter the reader comments section on publisher Web sites. Out go the gatekeepers. In come the reasons we thought we needed gatekeepers in the first place.
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