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Responsys Unveils Relevance Tool
E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance
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One in Five Messages Junked in Q4: Lyris
Nearly 18% of permission-based e-mail sent in the fourth quarter of 2007 was diverted into recipients
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Apax to Buy Stake in D+S Europe; May Acquire
Apax, a private equity firm, will buy 27% of German online marketing services firm D+S Europe for 42.5 million Euros ($67.8 million).
The company also said it has offered to buy the entire firm for 13 Euros per share ($20.75).
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Exclusive: Ragy Thomas Out at Epsilon
One of the better-known names in e-mail marketing circles is apparently going to be on the market in two months.
Ragy Thomas, the man who oversaw the technological integration of Bigfoot Interactive and DoubleClick
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LashBack Launching List Monitoring Service
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor.
The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O
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Yahoo to Acquire IndexTools
Yahoo Inc. will acquire Tensa Kft., a Hungarian marketer of Web analytics software which does business as IndexTools.
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AOL’s New Blog: Can You Say Opaque?
AOL launched an official postmaster blog last week that is probably a must-bookmark site for any e-mail marketer.
However, let
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Epsilon, CheetahMail, StrongMail Announce New Appointments
Marketing services firm Epsilon, e-mail service provider Experian CheetahMail and technology provider StrongMail Systems have each announced high-profile personnel appointments recently.
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Exclusive: Anonymous Group Takes Aim at Spamhaus
A group of anonymous e-mail marketers who some believe push the limits of the law has apparently banded together to fight against anti-spam blacklisting organization Spamhaus.
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Stupid Experiment Watch: 50 Volunteer to be Spammies
From the complete-waste-of-time file comes news that Internet security firm McAfee has convinced 50 people to spend a month clicking on pop-ups, signing up for promotions and responding to spam e-mail on computers with no filters installed.
Can anyone guess what
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