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Stupid Activist Watch: Another Thankful ‘Buy-Nothing-Day’ Flop
Another Christmas-shopping season, another call from the Adbusters Media Foundation to
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Engagement Train is Coming Straight at You
AOL made an announcement last week about its enhanced whitelist
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The Value of Being Social: Putting a Price on Friendship
In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times
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Direct Marketing | Print
When to Send: E-Mail Timing Tips
Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based
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Direct Marketing | Print
Don’t Be Shy: Ask Where Data Came From
Ask the origin of any data a broker is trying to sell you
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Direct Marketing | Print
E-mail Tops in ROI
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association’s recently released Power
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Direct Marketing | Print
Trigger Happy
When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information
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U.S. Court Orders Down-Under Spammer to Pay $15M
A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.
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Busting My Chops Watch: FakeKenMagill is on Twitter!
I am happy to report that some wise guy or guys (or gal/s) have created a Twitter account under the name FakeKenMagill chiding me for an article I wrote a while back headlined: “Why I Don’t Tweet.”
Thankfully, whoever did this chose the more flattering photo of me that resides on Direct.com as opposed to the one taken from below that begs the exclamation: “Whoa! Look at the chins on that guy!”
That anyone would take the time to bust my chops this way is truly an honor. Thank you whoever you are. I am flattered and humbled.
But in any case, let’s say I do change my mind one day. What would the real Ken Magill’s tweets be like?
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