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Email
To Prevent a PR Nightmare, Apply E-mail Authentication
In an ideal world, everyone would use e-mail authentication. But they don
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Email
How Paula’s Choice More Than Doubled Its E-mail Sales
In less than two years online-only cosmetics brand Paula
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Email
The Five Keys to Sears’s E-mail Success
Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years
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Email
Spring into Action and Refresh Your E-mail Campaign
At home, I always start my spring cleaning with a checklist: clean the windows, sweep the garage, shake out the rugs. It
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Email
One in Five Merchants Shuns Marketing E-mail
The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.
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Email
Toledo Mud Hens Score with CRM/E-mail Integration
Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.
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Email
Back to Basics: An E-mail Checklist
In our quest to implement the most up-to-date, sophisticated e-mail marketing practices, it
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Direct Marketing | Print
E-mail Risks Bring Business Rewards
Icebreaker specializes in activewear apparel for skiers, mountain climbers and participants in other sports that might be considered high-risk. This past
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Direct Marketing | Print
Looking Good
Pretty is as pretty does: In e-mail creative, that means ensuring that the messages render properly in all the major Web clients. After all, it doesn’t
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