-
Email
Discipline in E-mail Deliverability and Testing
Success in the e-mail business is directly proportional to the amount of discipline you have in your personal life. I have found that most
-
Email
Are These the Best-Designed E-mails of the Year?
We all know that beauty is in the eye of the beholder. But that didn
-
Email
The Sum of the Parts, Part 7: Welcome Campaigns
Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying
-
Email
E-mail List Churn: Four Ways to Retain Subscribers
Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list.
-
Direct Marketing | Print
Editor’s Note: Hey, Direct Marketers…Listen to Your Customers!
DIRECT MARKETING STOLE MY DINING ROOM TABLE. Or about half of it. For the past few months since May I’ve had the lazy habit of sorting my mail into magazines,
-
Direct Marketing | Print
4 Oft-Overlooked E-mail Metrics to Track
Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally
-
Direct Marketing | Print
Advice for Successful E-mail Appending
E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,
-
Data Driven ROI
Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI
When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance
-
Email
E-mail Metrics That Matter
For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even
-
Email
Brand and Category Alerts Are Good Karma for Karmaloop
Lots of companies talk about allowing customers to choose the types of e-mails they wish to receive. Fashion e-tailer Karmaloop is actually doing it, to a highly specialized degree, and is reaping huge increases in conversion rates as a result.
Topic