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Direct Marketing | Print
Priming Your Preheaders
You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when
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Email
Opens, Deletes, and ISPs: an Email Deliverability Update
Internet service providers are changing the criteria by which they identify legitimate inbound email vs. spam: That much is clear. What
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Email
How to Revive a Dead Email Campaign
If your emails are more stone tablet than iPad, you might want to consider some innovative ways to shake up your campaign and get those open rates out of the hibernation they’ve been in since the Emailocene era.
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Email
Seven Key Components of Email: a Checklist
Each element of an email campaign can be analyzed and discussed in enough detail to fill a score of articles. Here, we’re going to offer quick tips concerning seven key components.
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Email
Why and How to Index Email Metrics
How to index email metrics so that you can recognize and act on the success and failure of subsets within your entire database
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Email
Easy Ways to Socialize Your Email
Now that even the most ardent social media advocate will admit that Facebook and the like won
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Email
Don’t Forget the Basics of Targeting in E-Mail
Many e-mail service providers are forgetting the most critical element of relevancy: customer-based analytics.
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Email
Auto-Respond E-mails First Step In Engaging Customers
When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift.
The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers reminders about products and services.
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