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Direct Marketing | Print
The Key to B-to-B Content: Engagement, Not Automation
It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.
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Email
Best Practices: Why Your Website Must Encourage Email Sign-Ups
All email marketers want more subscribers. Subscribers spend money. If visitors come to your website for one reason or another, they should be encouraged to register to receive your emails. If thousands come to your site and fail to register, you don’t have a very good website.
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Email
Pediatric Hospital’s Enewsletter Program Grows Up
Akron Children’s Hospital has revamped its enewsletter program, with an eye towards better tracking responses from parents, donors and other constituents, and growing its email database.
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Direct Marketing | Print
Social, Email Help Nature Conservancy Pull Together Picnic
Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day.
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Email
Data Helps Indiana Tourism Org Boost E-mail Relevancy
Killing the print edition of its visitors guide may have been the best database-augmenting action Indiana’s South Shore Convention and Visitors Authority ever took. In doing so, the group put itself in a position to deliver better-qualified leads to its member organizations by focusing on online communication.
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Email
New Bill Takes Permission Beyond Opt-in in EU
For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.
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Email
Email Timing: Consider Mailing on the Weekend
On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.
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Email
Sense of Urgency–Or Sense of Confusion?
No matter what your marketing medium of choice is today
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Email
Indianapolis Indians Hit Home Run With Email
The Indianapolis Indians have increased online ticket sales 64% so far over last season, thanks in large part to an email campaign with an over 30% open rate.
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Email
More Marketers Using Email for Prospecting: Survey
Eighty-five percent of respondents to this year’s annual Chief Marketer Lead Generation Survey plan to use email in 2011 as a prospecting tool, compared to 80.2% in 2010.
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