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Email
Permission Marketing 10 Years Later
Ten years ago this month, Seth Godin published what many marketers at the time considered to be one of the most cockamamie books they had ever read
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Email
Stupid PR Watch: ‘While We’re on the Subject…’
In an unusual move, Ford Motor Company last week put out a statement debunking a spam e-mail that has apparently been making the rounds
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Email
EmailAppenders Disappears Again
Less than a month after reappearing as eAppendersWeb.com, EmailAppenders has seemingly disappeared again
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Email
BakBone Software Acquiring E-mail Firm ColdSpark
Data security firm BakBone Software yesterday announced it is acquiring e-mail marketing software and infrastructure provider ColdSpark in a deal worth $15.9 million.
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Email
ValueClick Wins One for Marketers
A Los Angeles court has thrown out a $45 million lawsuit against ad firm ValueClick and its subsidiaries, agreeing that the action filed under California state law was preempted by the Can Spam Act
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Email
Four Email Appending Firms Using the Same P.O. Box
At least four e-mail appending and list-sales firms are claiming or have claimed the Houston P.O. box as their U.S. headquarters
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Email
Stupid Marketer Watch: Doggie Designer Electroshock. Yay!
Add to the list of marketers unwisely sending customers e-mail marketing messages without permission Canine Fence, makers of the original Invisible Fence
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Email
Stupid Media Watch: The Nigerian Super Scammer
An utterly confused article about Nigerian 419 fraud that ran in Barron
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Email
EmailAppenders Back with New Web Site, New Name
EmailAppenders—the controversial data seller that several marketers have accused of ripping them off in bad e-mail deals—has reappeared with a new Web site and a new name
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