Email

• Email

  Telltale Games Plays to Win in Email Targeting

  Until recently, video game developer Telltale Games was working with an internally built email system. This was all well and good, but it didn’t have the “playability” the San Rafael, CA-based digital publisher needed.

• Email

  Why Email Recapture Campaigns Are Worth the Effort

  iPost recently analyzed the email interaction and purchase behavior of 3.3 million subscribers in our database over an 18-month period, to determine whether recapture campaigns, designed to rekindle inactive subscribers’ interest, were worth a marketer’s effort. The answer was a resounding yes.

• Email

  Best Practices: Strategies for Growing an Email Program

  Between opt-outs and email address changes, any brand’s email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it’s imperative that marketers always have acquisition tactics in the field to

• Data & Analytics

  Unified Databases, E-mail Hygiene Pay Out For Eldorado Resorts

  At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages.

  This quantity control effort is relatively new. Up through the summer of 2010, Eldorado’s various business departments, including its restaurants, casinos, showrooms, concert venues and hotels, maintained unlinked databases. Because of this, individual properties—like the Eldorado and Silver Legacy Casinos in Nevada, and an Eldorado in Shreveport—didn’t have a complete view of the value of their customers.

• Email

  Why Marketers Fail to Send Dynamically Segmented Emails

  Most direct mailers segment their promotions to customers, sending offers that their analytics have determined will be most responsive to this particular product or offer. They do this because it is a profitable approach. Dynamically segmented direct mail boosts conversions and profits.

• Email

  Chivas Promotes Male Bonding, E-mail Collection Through Mobile Program

  A new mobile program is boosting brotherhood, scotch consumption and the e-mail database at Chivas Regal.

  It’s also serving to rejuvenate the spirits brand by promoting it to a younger audience, according to Laurent Cutier, senior brand manager for Chivas Regal at Pernod Ricard USA.

• Email

  Email And The Chinese Market: One Billion Opportunities, One Billion Potential Pitfalls

  There’s a temptation for direct marketers to approach mainland China as just another collection of 1.34 billion potential customers. The English language has a word that describes this tactic.

  Failure.

  To illustrate a simple yet significant difference between Chinese consumers and westerners, consider how the U.S. direct industry would fare if people didn’t have ready access to credit cards. In China credit cards are relatively new…

• Data & Analytics

  Search Tips: How You Can Reach a Shifting B-to-B Mindset

  While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives

• Digital

  Email and Social Powers Daily Deal Sites

  For many daily deal sites, email is the force driving sales and consumer interest.

• Email

  Online Trust Alliance Forms Data Security Framework

  The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets.