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Email
Best Practices: 7 Ideas for Better B-to-B Email ROI
One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.
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Data Driven ROI
Aeropostale’s P.S. Rewards Builds Loyalty Among Shopping Moms
A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand’s marketing executives conducted tests and research. But they also asked their mothers.
The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale’s youth-focused brand. It was created more for the mothers who buy the line’s offerings than for the kids who wear them.
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Email
Back to the Basics: 5 Considerations for Creating an Email Offer
Before you can communicate your message to your subscribers, you first need to think about your offer in the broadest sense. Put yourself in your email subscribers’ shoes. What are their questions, concerns and needs within your market, and how can you answer them?
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Email
Back to the Basics: How to Optimize Your List
Here’s some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.
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Email
Email Helps Pet Camp Connect With Customers
San Francisco’s Pet Camp doesn’t use email to hard sell it’s pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.
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Email
Email List Rental: Why You Need to Know Where Your Names Have Been
How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands “freewill opt-in” and CAN-SPAM compliance the same way that you do?
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Email
In Email, Breaking Up is Easy to Do for Consumers
Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.
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Data Driven ROI
CRM Special Report: Social and Mobile Move Loyalty Beyond Points
There is a temptation to talk about mobile and social in the same breath. The channels came to prominence more or less concurrently. And there is considerable interplay, with consumers using their mobile devices to access social networks.
But that said, there is at least one significant difference when it comes to loyalty marketing.
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Email
Specialized Bicycles Rides Social, Email to Improved Customer Service
A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.
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