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Direct Marketing | Print
Effects of Email List Overabundance
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the overabundance of email lists having on the market?
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Direct Marketing | Print
Black Friday Round-Up: More DMers Connect With Shoppers via Mobile, Social
Midnight store openings may get the most press, but direct marketers claimed their share of Black Friday dollars, thanks in large part to mobile and social initiatives.
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Data & Analytics
Marketers Increase Email Use On Black Friday
Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.
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Data & Analytics
Direct. B to B to C in Mix for Tullamore Dew U.S. Effort
The world’s second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson’s and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..
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Data & Analytics
The Right Way to Grow Your Email Subscriber Base
Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.
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Email
The Importance of Monitoring Email Inbox Placement
The inbox placement metric takes deliverability one step further by looking at actual inbox activity. Did your message go into the spam or junk folder? Was it delivered in a timely manner? This information is crucial for many brands…
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Email
Tips for Better Holiday Email Marketing Campaigns
Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here’s some tips to put together an effective holiday email campaign.
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Email
Tips for Leveraging Mobile Marketing Email
To make the most of mobile email, however, it’s critical that you think beyond the traditional messages you send to your customer’s desktop PC. Obviously you must optimize the physical format of the email to the device. But just as important is leveraging the mindset and motivation of mobile users.
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Email
Email Tricks and Treats
One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here’s what I found. The Natick Collection sent an email invite to …
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Data & Analytics
St. Benedict Press Tries Magalogs, Email, Social to Reach Catholics
St. Benedict Press is using a combination of magalogs, social media and email marketing to reach a new audience beyond its house file.
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