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Digital
Integrated Marketing Boosts NC Symphony Ticket Sales
A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.
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Data & Analytics
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?
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Digital
Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.
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Email
Multiple Email Addresses for Customers Can Hurt Response
As marketing databases mature, they inevitably accumulate more data, perform more slowly, and
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Data & Analytics
Email Watch: Nook Scores High With Pop Quiz
This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our
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Data & Analytics
Crabtree & Evelyn’s Rocky Road to Customer Loyalty
Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years
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Data & Analytics
Fan Club Promotions Help Dairy Queen Drive Customers to Franchises
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members
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Acquisition
Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
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Digital
SOPA: What’s Bad for the Internet is Bad for Marketers
When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant
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