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ExactTarget Unveils Twitter Tool
E-mail marketing software-on-demand provider ExactTarget today announced it has developed a tool that allows its clients to integrate their e-mail marketing content with Twitter.
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Web 2.0: The Jackass’s Bullhorn
I come from the school of publishing that says: “Never take on a reader. You have all the ammo. So if you do, you’ll look like a petty bully and you’ll lose subscribers.”
But that rule was crafted in the days of print publications where the only voice readers had was in the letters-to-the-editor section for which editors played gatekeeper and always had the last word if they chose to voice it.
Moreover, the letters published were those that the editors believed added to the discussion or advanced the debate.
Enter the reader comments section on publisher Web sites. Out go the gatekeepers. In come the reasons we thought we needed gatekeepers in the first place.
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Utah Child No-E-Mail Lawsuit Dismissed
A federal judge in Utah Monday dismissed a lawsuit against the state
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E-mail’s Tiny Ad Share Gets Smaller: IAB
While overall U.S. Internet ad spending dropped by 5.3% to $10.9 billion from the first half of 2008 to the first half of 2009, e-mail ad spending became even more of a rounding error than it already was, according to a recent study by the Internet Advertising Bureau.
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Open Rates Rise Again: Epsilon
E-mail average open rates have edged up for the fourth quarter in a row, according to a study released today by marketing services provider Epsilon.
Average open rates
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Q Interactive Buys Lead-Gen Firm Vente
Pay-for-performance ad network Q Interactive announced today it has acquired Vente
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Gunfight at the DMA Corral
Oh, the irony. A dissident board member of the Direct Marketing Association has launched a campaign against the DMA using the one channel the organization has arguably struggled with most
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Gmail’s Growing Popularity Not Necessarily Good For Marketers
While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore
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Pulling Ahead in the Slump
Shane Evangelist loves a recession. Seriously. The reason? According to the CEO of U.S. Auto Parts, the current slump in the economy has many consumers
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