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Data & Analytics
7 Tactics for Using Email Appends to Increase Customer Value
Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.
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Email
Emails We Love: Old Navy Hoists a Tiered Sale
An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand’s subscriber base.
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Direct Marketing | Print
Direct Mail Lets Online Marketers Stay In Front Of Customers Longer: Q&A
New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.
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Email
Six Rules for Making Email + Video Profitable
Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.
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Acquisition
Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey
Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.
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Email
Emails We Love: Hail to the Chief
How’d you celebrate President’s Day? Why, probably in the way our forefathers intended: Shopping!
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Digital
Retargeting Outperformed General Sites in 2011
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.
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Digital
How Web Tags Can Help You See What’s Really Working on Your Site and in PPC
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.
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