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Email
Leveraging Dynamic Content in Email Marketing
Relevancy is crucial for getting results in email marketing.
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Data & Analytics
Web Analysis Proves Big Businesses are Viable for Avery Office Products
Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
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Data & Analytics
Using Triggered Marketing to Boost Your ROI
Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.
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Digital
Data Gives Insight Into Avoiding Shopping Cart Abandonment
Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.
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Email
Email List Building Tips for Publishers
Here’s tips magazine publishers should keep in mind when trying to build and grow their email marketing files.
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Email
Why List Quality and IP Reputation Are Crucial in Email Delivery
Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.
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Data & Analytics
Using Big Data to Create More Efficient Email Marketing Campaigns
More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.
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Email
Emails We Love: Clever Copy Round-Up
Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.
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Data Driven ROI
Denny’s “Always Open” Casual Chat Spots Drag, Don’t Sell Food
A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.
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