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Acquisition
Q&A: Creating a Winning B2B Landing Page
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.
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Email
Emails We Love: A Quick Welcome From Shaws, But No Follow-Through
Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?
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Email
Emails We Love: America’s Test Kitchen Hits the Right Notes
With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.
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Acquisition
Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers
There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.
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Data & Analytics
Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study
Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.
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Email
Email Sign-Up Scorecard: Sephora, Hot Topic, Kenneth Cole
I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.
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Data & Analytics
Conversion Rates Top Concern for UK Email Marketers
Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council’s fifth annual national Email
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Email
Emails We Love: Anthropologie Sets a Mood
Like the chain’s retail stores, Anthropologie’s emails convey a sense of being bohemian yet elegant, and funky yet upscale.
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Email
Emails We Love: Etsy Creates a Boutique in the Inbox
Unless you’re looking for a very particular niche, or a favorite artisan’s work, browsing Etsy can be a bit daunting. Where is one to start? The site’s daily email blasts solve that problem nicely.
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