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Stupid Pitch Watch: That’s Not PR, It’s Me-R
The first time I heard of the WIIFM principle was in an interview with permission marketing guru Seth Godin.
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Email
Stupid Political Watch: Waaay Behind the Curve
One of the great ironies of e-mail marketing is how vilified for-profit businesses have been in the spam debate over the years when non-profits and politicians are some of the worst offenders.
Case in point: a dummy address I set up during the presidential primaries last year and registered for e-mail communications from every single viable candidate.
As reported here before, the address is getting a lot of unsolicited political e-mail representing the full spectrum of American political ideology.
What
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Email
Stupid Activist Watch: Another Thankful ‘Buy-Nothing-Day’ Flop
Another Christmas-shopping season, another call from the Adbusters Media Foundation to
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Email
Engagement Train is Coming Straight at You
AOL made an announcement last week about its enhanced whitelist
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Email
The Value of Being Social: Putting a Price on Friendship
In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times
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Email
U.S. Court Orders Down-Under Spammer to Pay $15M
A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.
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Busting My Chops Watch: FakeKenMagill is on Twitter!
I am happy to report that some wise guy or guys (or gal/s) have created a Twitter account under the name FakeKenMagill chiding me for an article I wrote a while back headlined: “Why I Don’t Tweet.”
Thankfully, whoever did this chose the more flattering photo of me that resides on Direct.com as opposed to the one taken from below that begs the exclamation: “Whoa! Look at the chins on that guy!”
That anyone would take the time to bust my chops this way is truly an honor. Thank you whoever you are. I am flattered and humbled.
But in any case, let’s say I do change my mind one day. What would the real Ken Magill’s tweets be like?
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Uh Oh, There’s that Pesky ‘You-Can-Spam’ Act Again
Whoa! Now lookee what we have here. Another courtroom victory for the Can Spam Act: you know, that anti-spam law that
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