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Direct Marketing | Print
USPS on Right Track with Fall QR Code Promo
The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving.
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Email
Holiday Email Watch: Happy Birthday America! Now Go Buy Something!
Oh, say can you seeeeeeee your inbox? I can see mine, and can report that email marketers did not take a holiday on Independence Day.
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Data & Analytics
Telemarketing Helps First Databank Qualify Leads
Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]
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Email
APL Phone and Email Efforts Generate 2,000 Leads
A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.
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Email
Emails We Love: Bye to Sprout and The Wiggles
Sometimes, one unsubscribes from an email program because they’re fed up
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Acquisition
New Online Deal Site Targets Gay Male Market
DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.
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Data & Analytics
4 Tricks for Boosting Your Email Marketing Performance
Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.
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Direct Marketing | Print
Emails We Love: UK Round-Up With Boden, H&M and Jigsaw
This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.
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Acquisition
Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)
U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.
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Email
Video Emails Help Hutton Hotel Engage With Meeting Planners
An email campaign featuring video highlighting the property’s event space has helped Nashville’s Hutton Hotel create interest with meeting planners and promote the property as a conference destination.
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