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Sad Magilla Watch: Where’s the Hate?
OK guys, fess up. Is it you? Or is it me? Where is all the wonderful hate that was once directed my way?
It wasn
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Stupid Media Watch: A Cringe-Inducing Defense
I have contended for years that sales-and-marketing executives are arguably the most under-appreciated professionals there are. Want to insult someone? Call him a used-car salesman.
But sales reps and marketers are what make capitalism work. Countries that do away with sales and marketing tend to start work camps and gulags.
So I defend the sales and marketing professions loudly and often.
But invariably, a sales rep or marketer will come along and embarrass me by exhibiting the worst traits of their profession.
Such is the case this week in a guest column on KansasCity.com written by one Todd Natenberg, president of TBN Sales Solutions in Leawood, KS.
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Experian Buys Japanese E-mail Firm
Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.
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InterContinental Hotels Picks StrongMail For E-Mail Efforts
IHG (InterContinental Hotels Group) has selected StrongMail to provide e-mail and social media services.
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Top 10 E-mail Trends of 2009: Return Path
E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009.
The Top 10 Emails Trends in 2009, according to Return Path, were:
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AWeber Lists Stolen, but to What Effect?
Am I missing something? Try as I might, I just can’t seem to get all that worked up over the recent data breach suffered by e-mail service provider AWeber. For those who don’t know, some unknown individual or group managed to gain access to AWeber’s …
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CA Anti-Spam Bill Suspended (Yay!)
A Canadian anti-spam bill that appeared certain to pass has been indefinitely delayed after the country’s government suspended its Parliament until March, it has been reported. This is good news—temporarily, at least—for marketing. The suspension of …
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Stupid Magilla Watch: Correcting Two Years of Egregious Inaccuracy
It is truly a sad day in Magillaville.
It came to my attention last week that I have been repeatedly misreporting a fact for the last two years and it
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