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Unica Acquires Pivotal Veracity
Marketing software firm Unica announced yesterday it has acquired e-mail optimization and deliverability firm Pivotal Veracity for $17.8 million in cash.
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Obama, Jolie Top 2009 Spam Names: McAfee
President Obama’s name graced more spam subject lines than any other celebrity in 2009, according to a recently released report from Internet security vendor McAfee.
Also, Obama was the only male to beat Angelina Jolie in terms of spam-subject-line popularity, according to McAfee.
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Stupid? Brilliant? Getting Pitched on String
At first, I thought it was the stupidest PR pitch I had ever received.
The rep wanted me to write about string. Yes, string.
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Sad Magilla Watch: Where’s the Hate?
OK guys, fess up. Is it you? Or is it me? Where is all the wonderful hate that was once directed my way?
It wasn
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Stupid Media Watch: A Cringe-Inducing Defense
I have contended for years that sales-and-marketing executives are arguably the most under-appreciated professionals there are. Want to insult someone? Call him a used-car salesman.
But sales reps and marketers are what make capitalism work. Countries that do away with sales and marketing tend to start work camps and gulags.
So I defend the sales and marketing professions loudly and often.
But invariably, a sales rep or marketer will come along and embarrass me by exhibiting the worst traits of their profession.
Such is the case this week in a guest column on KansasCity.com written by one Todd Natenberg, president of TBN Sales Solutions in Leawood, KS.
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Experian Buys Japanese E-mail Firm
Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.
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InterContinental Hotels Picks StrongMail For E-Mail Efforts
IHG (InterContinental Hotels Group) has selected StrongMail to provide e-mail and social media services.
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Top 10 E-mail Trends of 2009: Return Path
E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009.
The Top 10 Emails Trends in 2009, according to Return Path, were:
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AWeber Lists Stolen, but to What Effect?
Am I missing something? Try as I might, I just can’t seem to get all that worked up over the recent data breach suffered by e-mail service provider AWeber. For those who don’t know, some unknown individual or group managed to gain access to AWeber’s …
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