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Email
Emails We Love: Funny or Die….or Bounce
Humor isn’t always the easiest thing to pull off in marketing creative, but Funny or Die and Title 9’s Bounce are both up to the task.
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Data & Analytics
The 12 Tips of Successful Holiday Email Marketing
Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.
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Data & Analytics
Video Helps Plastic Manufacturer Kydex Reach Designers
Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.
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Direct Marketing | Print
Crafting an Irresistible Email Subject Line
Subject lines are one of the most overlooked aspects in email marketing. But the reality is that the subject line is one of the top reasons spam filters block email messages.
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Direct Marketing | Print
Emails We Love: Urban Decay Beautifies the Inbox
Urban Decay’s clever copy entices email recipients to “click them….maybe” and find out about a new sale.
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Digital
Social, Search and Strategic Planning Level the Playing Field for Small Businesses
Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger
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Data & Analytics
A New “Outlook” on Personal Email
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
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Data & Analytics
U.S. Email Interaction Lags Behind Other Countries: Silverpop
What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.
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Email
Email, Social Help Garden Girl Skin Care Connect With Consumers
Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.
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Data Driven ROI
Belmont Savings Creates Community with Customer Acquisition Campaign
Belmont Savings Bank is hoping a new campaign featuring TV spots supported by email, live events and in-brands promotions will entice customers away from mega-competitor Bank of America.
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