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Email
Prevent Your E-mails from Going AWOL
Nearly one out of every eight permission-based commercial e-mails sent in the U.S. during the second half of last year went missing. That
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Email
E-Newsletter Gets Down to Business for PVBS
For Pleasant Valley Business Solutions (PVBS), which sells ERP software with a long sales cycle, a monthly e-newsletter has been key to staying in touch with prospective and current customers.
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Email
Top-Line Results Shine For ExactTarget
E-mail marketing firm ExactTarget recorded $95 million in revenue during 2009, with contracted revenue jumping to $114 million.
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Email
Maintaining High Acquisition ROI in a Down Economy
The e-mail marketing channel has proven its ROI throughout the economic downturn. As a result, the executive team is demanding more and you have had to balance generating maximum revenue from current subscribers with adding additional names to your database.
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Email
Embedded Video in E-Mail Puts Thrillist on Cutting Edge
Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year.
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Email
Epsilon Hires VP of Deliverability and ISP Relations
Quinn Jalli has joined as marketing services firm Epsilon as VP of deliverability and ISP relations.
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Email
Quick Tips for Salvaging Abandoned Carts
Someone who made the effort to visit your Web site, drill down to a few product pages, and put merchandise into the online shopping cart, even if he ultimately didn
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Email
Better Late Than Never: New Year’s Resolutions for E-mail Marketers
For something as vital to your business as e-mail, it
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Email
Two Thirds of Companies Prospect with E-mail: Chief Marketer Survey
Asked to list all the types of media they used to generate leads in 2009, more respondents to a recent Chief Marketer survey checked off e-mail than any other single channel.
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Email
Announcement: This is My Last Magilla
It is with mixed emotions that I announce today that this is my final issue of Magilla Marketing.
Why am I leaving? It
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