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Direct Marketing | Print
Chief Marketer Listline Feb. 19
Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.
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Direct Marketing | Print
Shifting Your Brand to an Omnichannel Perspective
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.
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Data & Analytics
Managing the Buyer’s Journey Through Multiple Touchpoints
Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
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Data & Analytics
Emails We Love: Chili’s Gets Personalization Right
Chili’s gets targeting right, with a personalized email that hits all the right notes.
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Acquisition
Using Co-Registration to Build Your Email Database
One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?
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Data & Analytics
Emails We Don’t Love: ProFlowers Gets Too Personal
Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.
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Direct Marketing | Print
Power Pack: Ideas and Trendsetters to Watch in 2013
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
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Direct Marketing | Print
Direct Marketing South of the Border: Time To Opt In
Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.
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Data & Analytics
Building Healthcare Relationships With Email
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
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Email
Moshi Monsters Partners With McDonald’s for Happy Meal Promo
The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.
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