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Data & Analytics
Targeted Email Helps Freshpair Engage a Variety of Audiences
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
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Email
How to Optimize Your Email Subject Lines: 4 Ideas
Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.
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Direct Marketing | Print
Chief Marketer Listline Sept. 26
Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.
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Direct Marketing | Print
Study: Marketers Expect Proving ROI to Be Even More Important Next Year
Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.
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Direct Marketing | Print
Chief Marketer Listline Sept. 22
Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.
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Data & Analytics
Personalization vs. Customization: How Marketers Can Deliver What Consumers Want
Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?
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Direct Marketing | Print
Chief Marketer Listline Sept. 15
Lists featured this week include Casual Living Magazine and Highlights Hello.
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Data & Analytics
3 Ways to Improve Email Marketing with Customer Personas
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.
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Data & Analytics
Get Ready for Engagement Scoring: Four Key Steps
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
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Direct Marketing | Print
Chief Marketer Listline August 21
Lists offered this week include One Step Ahead PIP and Sensational Beginnings.
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