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Digital
Talking Turkey: Thanksgiving Retail Round-Up
While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.
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Direct Marketing | Print
Chief Marketer Listline Dec. 2
Lists featured include ZQuiet and Teenager Pageant.
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Data & Analytics
8 Tips for Creating a Better Online Holiday Shopping Experience
Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.
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Acquisition
B2B Marketers Unsatisfied With Conversion Rates: CMO Council
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
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Data & Analytics
Chief Marketer Listline Nov. 11
Lists featured this week include Mercy Corps and PSA Group.
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Data & Analytics
The Five “Big Lies” CMOs are Told About Mobile
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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Direct Marketing | Print
Chief Marketer Listline Oct. 28
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
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Data & Analytics
Finding Talent, Channel Attribution Among Biggest DM Challenges
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
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Email
8 Tried-and-True Email Marketing Strategies Marketers Should Know
When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.
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Direct Marketing | Print
Chief Marketer Listline Oct. 7
Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.
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