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Data & Analytics
B2B Marketing Trends in 2014
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
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Data & Analytics
Creating a Meaningful Mobile Email Strategy
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
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Direct Marketing | Print
Chief Marketer Listline Dec. 13
Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.
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Data & Analytics
The Best Ways to Reach Gen Y Email Subscribers
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
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Acquisition
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Acquisition
5 Tips for Capitalizing on the Short Holiday Shopping Season
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.
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Direct Marketing | Print
Chief Marketer Listline Dec. 9
Lists featured this week include Air Age Media and Sun Magazine.
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Acquisition
3 Steps to Stop Losing Leads
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.
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Data & Analytics
Creating a Narrative Through Agile Marketing
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
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Acquisition
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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