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Data & Analytics
Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
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Data Driven ROI
Sports and Loyalty Marketing Help Papa John’s Bring in the Dough
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.
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Data & Analytics
Retail Retargeting in Email on the Rise
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
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Email
Faster Email Tech Means Higher Conversion Rates
A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.
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Data & Analytics
Dos and Don’ts for Using Video in Email
As the technology to showcase it improves, so does the use of video as an engagement device in email.
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Data & Analytics
Enewsletters Outperform B2B Promotional Emails: Study
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
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Data & Analytics
Make Your Email Look More Official Than Promotional
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
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Data & Analytics
Marketing Tech Integration Remains a Challenge
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
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Direct Marketing | Print
Chief Marketer Listline Jan. 21
Lists featured this week include BookSpan, Sharper Image and Information Week.
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Data & Analytics
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
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