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Email
“Friends and Family”: Big Payoff from a Few Small Words
Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign.
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Email
Five Tips to Improve Your Holiday Email Deliverability
While it’s tempting this time of year to send lots of email campaigns, it’s better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up.
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Email
Welcome Emails: Best Practice vs. Common Practice
An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails
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Email
Q&A: Act Now to Reengage Inactive Email Subscribers
Internet service providers are giving more weight to engagement metrics such as open and clickthrough rates when calculating sender reputation scores and deciding whether messages are legitimate or spam. That means it
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Email
Terry Young Named President of Purple@Epsilon
Terry Young, who had formerly been managing director of agency Rapp NY, has been named president of Purple@Epsilon, an agency within the Epsilon family
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Email
Personalized Recommendations Boost Century Novelty’s Email Response
More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.
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Email
Email 2011: Location, Location, Location
It has been a pinnacle year for location-based technologies, and their emergence has allowed marketers to reach audiences in a more direct and personal manner. Email marketing in particular has benefited from these advances. As we move forward into 2011, it is important for all merchants to understand the power of location-based tools
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Email
Up the Ante with Social Media Spirit This Holiday Season
Santa may not have taken his traditional spot in the shopping center yet, but visions of dancing sugarplums will be upon us soon enough. To expand your marketing reach this holiday season, consider adding the bells and the tinsel of social media into your email program
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