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Data & Analytics
5 Ways to Befriend Your CFO
So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?
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Data & Analytics
Apply Now to Become a B2B Top Shop!
Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.
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Email
A Look at David’s Bridal’s Digital Marketing Trousseau
As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.
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Data & Analytics
National Geographic Shifts to Less Frequent, More Targeted Email Strategy
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.
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Acquisition
Full Agenda Announced for B2B LeadsCon Summit 2014
The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]
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Data & Analytics
Are Your Emails Getting Opened? Infographic
This infographic includes lots of stats on email subscribers so you can see how your emails stack up.
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Data & Analytics
Using Enewsletters to Drive Customer Behavior
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
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Email
11 Tips for Building Your Email Marketing List
These 11 tips will help you build your email marketing list from the ground up.
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Data & Analytics
Are Your Email Clickthrough Rates Legitimate?
Are you measuring the right click through rate to determine the success of your email marketing efforts?
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Data & Analytics
Increasing the Potential of Your Email File
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
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