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Email
Email 2011: Another Pro Prognosticates
Luke Lawson, Experian CheetahMail UK and United Mail Solutions UK, offers his predictions regarding email marketing for 2011.
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Email
InterContinental Hotels Gets Personal with Integrated Email Platform
InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What’s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new email platform, it can.
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Email
How to Avoid the Potential Pitfalls of Email Personalization
Email personalization is a great tactic. It’s a powerful tool for grabbing the recipient’s attention, talking to him directly, and showing you value him as a customer. But personalization can go horribly wrong. So before you begin, here are a few things to consider
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Email
Email 2011: The Pros Prognosticate
Despite chatter about social media usurping it, email remains one of the most effective, and cost-effective, tools available to marketers. We asked several experts for their take on how email will continue to evolve and what it means to you.
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Email
Look Beyond Email Metrics to Measure Email Effectiveness
One strength of email as a marketing tool is its measurability. But if you measure the effectiveness of your email campaigns in a vacuum, relying exclusively on standard medium-specific metrics such as open and clickthrough rates, you could be underestimating their effectiveness.
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Email
From Email to Online: Ensuring a Seamless Customer Experience
As an email marketing professional, you obsess about maintaining and growing a database of responsive subscribers, ensuring that your emails make it through the myriad filters to their inboxes, and creating messages that are compelling enough to entice recipients to open them and respond. But you probably don’t worry too much about what happens once those recipients do click through.
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Email
First Impressions: Four Tips to Make Your Welcome Email Sing
Your welcome email is a prime opportunity to engage customers by inviting them in with a warm greeting, but it also lets them know what to expect moving forward. Perhaps most important, it marks the start of what is hopefully a long, prosperous relationship. Here are four tips for making dynamite welcome emails
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Email
Why Email Needs to Enter the Social Circle
why are email campaigns so reluctant to enter the social circle? I realize that many retailers include social network buttons in their emails. But make it easier for me! Don’t take me to your corporate Facebook or Twitter page and leave me stranded.
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Email
Postholiday Email Campaigns to Consider
If you market to consumers, you probably spent months formulating your Christmas season email strategy. But now that we
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