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Email
Five Signs It’s Time to Change Your Email Template
Your template is the structure you hang your entire email marketing campaign upon. Therefore it is imperative that it be effective, powerful, flexible, and easily modifiable. Here are the top five signs that your current email template belongs on the cyber scrap heap and should be replaced
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Email
SnagAJob.com Snags Back Inactive Email Subscribers
Knowing that you should establish an email win-back program is quite different from knowing how to establish said program. SnagAJob.com’s recent test, which generated a 10% response among inactive subscribers, shows one way of setting up a successful retention campaign.
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Email
Nine Ways to Get Customers to Fall in Love with Your Email Marketing
When it comes to email marketing, the last thing you need is for your customers to take you for granted. Here are nine ways to connect with your subscribers through every stage of the relationship
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Email
Rise in Email Targeting Doesn’t Mean Decline in Volume
The need to replace generic email “blasts” with targeted messaging was a key industry rallying cry during the past year. Sending fewer but more-relevant emails, the pundits declared, would lift open and clickthrough rates and reduce spam complaints, which in turn would improve senders’ reputations among the ISPs and therefore improve deliverability. Why, then, did the number of promotional emails sent by top online retailers increase 16% last year?
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Email
Healthcare Enewsletter Reform Perks Up Response
Three steps–reducing frequency, creating better content, and redesigning the template–helped lift an enewsletter’s open rates by 30%
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Email
Small Nonprofit Uses Email to Rally Against Big Utility
In this modern-day David-and-Goliath story, email rather than a slingshot helped a scrappy community group stand up to a major utility company. The group’s efforts raised awareness among legislators, the media, and the public about a proposed natural-gas pipeline that would cut across private farms and Mount Hood National Forest in Oregon.
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Email
Spam Traps and Spam Complaints: How to Steer Clear
Spam traps and spam complaints are two common causes of email deliverability issues. Here’s how to avoid them
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Email
Email Marketing Shift Drives Double-Digit Direct Growth for Cuddledown
Home goods and apparel merchant Cuddledown decided that, when it comes to email marketing during the holiday season, more was more. By emailing its list on a more-frequent basis and creating special offers for certain segments of its list, Cuddledown helped to grow its fourth-quarter direct sales by 53% over 2009.
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Email
Having His Say: You’re Doing Email Wrong
Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?
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Email
Why Choosing an Email Service Provider Is Like Buying a House
Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!).
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