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Data & Analytics
Sorting Out the Chaos of Marketing Tech Change
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
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Direct Marketing | Print
Chief Marketer Listline Sept. 29
Lists featured this week include Better Senior Living and the Innovation B2B file.
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Data & Analytics
Triggered Email Volume, Opens and Clicks Rise
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
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Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
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Data & Analytics
Key Differences Between the B2B and B2C Mindset
The lines may have blurred but there are still key differences between B2C and B2B buyers.
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Direct Marketing | Print
Making Your Creative Pop: 4 Steps
“Make it pop” is one of the most common—and infuriating—questions creatives hear.
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Direct Marketing | Print
Chief Marketer Listline Sept. 10
Lists featured this week include Heartland America Club and Hot Rod Deluxe Magazine.
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Email
Pushing Limits to Boost Conversions
Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.
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Acquisition
Marketers Contributing More to Sales Pipeline
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.
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Data & Analytics
Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
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