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Email
How an Off-E-mail Multiplier Can Show Your Real Email ROI
Many people do not understand how valuable e-mails are. When management attempts to measure the importance of e-mails to the organization, they typically look at the revenue generated in the shopping carts of the e-mails. It usually comes to about 3% of total revenue. Nice revenue, but nothing to write home about. They are really missing a lot.
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Email
Concentrate on B-to-B Enewsletter Content
Putting together a B-to-B e-newsletter? Focus on the actual reader, not the company
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Email
Checklists to Help You Better Plan Your Email Campaigns
If you anticipate email being a part of your ongoing marketing, it is smart to have a plan dedicated to it. This will save you time, prevent you (or your associates) from being too reactive and will deliver a roadmap that will help you achieve your stated goals.
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Email
Let Customers’ Email Preferences Be Your Guide
Want to get your email messages into your customers’ inboxes, and more importantly, read? Then let their personal preferences inform your email strategy and deliver content they can use.
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Email
Improving Email Subscriber Targeting With Triggered Messages
Given the typical company’s resource constraints, marketers must use triggered and sequenced messages that utilize existing segmentation schemes. Welcome campaigns are one example of a sequenced campaign.
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Email
Web Conferencing Firm Drives Social Traffic With Email
An eye-catching subject line helped 3-D Web conferencing firm Proton Media to drive people back to their site and blog.
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Email
Tailor Your B-to-B Newsletter to the Reader, Not the Company
Chief Marketer recently talked with Craig Fitzgerald, editorial director of Waltham, MA-based e-newsletter firm IMN, to get his thoughts on what types of content work best in B-to-B newsletters, best practices, and what to avoid if you want to keep your audience opted-in and reading.
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Email
Purdue Engages New Students With ‘Makers’ Email Effort
Purdue University boosted the open rate for follow-up emails to accepted students by 7%, and increased the clickthrough by an impressive 33%.
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Email
Engagement is a Strong Measure of Email Success
As email marketing has matured, the ability to measure the channel’s performance has evolved substantially. Yet all too often, marketers rely on rudimentary campaign metrics from the batch-and-blast days of the past to judge effectiveness.
Instead of thinking exclusively about how well a particular offer or piece of creative performed, marketers should additionally look to longitudinal metrics—measurements of subscriber engagement over time—to determine whether or not an email program is successful.
One of email’s greatest strengths is its measurability. Marketers regularly evaluate campaigns against standard response metrics such as delivery rates, open rates, click rates and conversions. These are all excellent criteria for how well a particular offer or message resonated with the target audience. Further, those who are willing to test multiple combinations of copy and presentation (from lines, subject lines, content, creative, layout, etc.) can achieve highly optimized rates of response at a campaign level.
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Email
Email Mobility a Priority for Marketers and Consumers Alike
It’s no secret that mobile devices present both opportunities and challenges for email marketers. Consumers love the ability to read their email on the go and marketers love to reach them any place, any time.
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