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Email
5 Things Marketers Can Learn from Fashion
Sure, looks aren’t the only thing that matters in marketing. But there’s a lot marketers can learn from the world of fashion.
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Acquisition
Take B2B Lead Nurturing Beyond Email
Social and display must be part of your efforts to get content in front of B2B prospects.
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Direct Marketing | Print
Marketing Automation Helps Lego Education Connect With Teachers
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
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Data & Analytics
Chief Marketer Listline Oct. 21
Lists featured this week include Bally’s Total Fitness Member Statements and Gerber Babies Email.
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Email
Newsletters Top Promo Marketing in B2B Email
A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.
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Acquisition
4 Tips for Selling to CMOs
Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
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Data & Analytics
Using Personalization to Increase Conversions
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.
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Data & Analytics
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
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Data & Analytics
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
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