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Email
Data Helps Indiana Tourism Org Boost E-mail Relevancy
Killing the print edition of its visitors guide may have been the best database-augmenting action Indiana’s South Shore Convention and Visitors Authority ever took. In doing so, the group put itself in a position to deliver better-qualified leads to its member organizations by focusing on online communication.
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Email
New Bill Takes Permission Beyond Opt-in in EU
For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.
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Email
Email Timing: Consider Mailing on the Weekend
On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.
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Email
Sense of Urgency–Or Sense of Confusion?
No matter what your marketing medium of choice is today
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Email
Indianapolis Indians Hit Home Run With Email
The Indianapolis Indians have increased online ticket sales 64% so far over last season, thanks in large part to an email campaign with an over 30% open rate.
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Email
More Marketers Using Email for Prospecting: Survey
Eighty-five percent of respondents to this year’s annual Chief Marketer Lead Generation Survey plan to use email in 2011 as a prospecting tool, compared to 80.2% in 2010.
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Email
How an Off-E-mail Multiplier Can Show Your Real Email ROI
Many people do not understand how valuable e-mails are. When management attempts to measure the importance of e-mails to the organization, they typically look at the revenue generated in the shopping carts of the e-mails. It usually comes to about 3% of total revenue. Nice revenue, but nothing to write home about. They are really missing a lot.
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Email
Concentrate on B-to-B Enewsletter Content
Putting together a B-to-B e-newsletter? Focus on the actual reader, not the company
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Email
Checklists to Help You Better Plan Your Email Campaigns
If you anticipate email being a part of your ongoing marketing, it is smart to have a plan dedicated to it. This will save you time, prevent you (or your associates) from being too reactive and will deliver a roadmap that will help you achieve your stated goals.
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Email
Let Customers’ Email Preferences Be Your Guide
Want to get your email messages into your customers’ inboxes, and more importantly, read? Then let their personal preferences inform your email strategy and deliver content they can use.
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