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Email
Back to the Basics: 5 Considerations for Creating an Email Offer
Before you can communicate your message to your subscribers, you first need to think about your offer in the broadest sense. Put yourself in your email subscribers’ shoes. What are their questions, concerns and needs within your market, and how can you answer them?
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Email
Back to the Basics: How to Optimize Your List
Here’s some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.
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Email
Email Helps Pet Camp Connect With Customers
San Francisco’s Pet Camp doesn’t use email to hard sell it’s pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.
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Email
Email List Rental: Why You Need to Know Where Your Names Have Been
How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands “freewill opt-in” and CAN-SPAM compliance the same way that you do?
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Email
In Email, Breaking Up is Easy to Do for Consumers
Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.
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Email
Specialized Bicycles Rides Social, Email to Improved Customer Service
A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.
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Email
Best Practices: Treat Your Email Recipients Like Customers, Not Strangers
Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.
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Email
Facebook Helps Beacon Hotel Book Email Sign-Ups
Miami’s Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.
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Email
Responsys Look Book Showcases the Best of Email Design
Email creative that is personalized, mobile-friendly and triggered to customer behavior was the common factor in the 2011 Responsys Email Design Look Book.
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