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Email
Opened E-mail: The Key to Closing Sales
By Brian QuintonApr 6, 2005 11:22 AM Marketers are people too. That may be why, when they think of e-mail, their thoughts so often center on the barriers to getting delivered. They fixate on CAN-SPAM compliance, and opt-in opportunities, and the filters …
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Email
Spam Wars: The Second Front
The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new front of the spam wars. These filters are designed to learn from and adapt to the types of e-mail that each recipient considers to be spam. It has long been known that the more relevant the e-mail, the higher the likelihood a consumer will open and read it. These new filtering approaches reward relevant e-mail that consumers are likely to read and penalize e-mail that fails to address individual interests.
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Email
Romancing the Customer
Sure, Valentine’s Day has come and gone, but every day is a good day to romance your customer base. Chris Baggott, chief marketing officer of e-mail services provider ExactTarget, detailed five ways to “bring love to your customers”–and of course, encourage them to love you back:
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Email
Before You Blast That E-Mail…
It’s widely known that e-mail is one of the most powerful marketing tools available for today’s small organizations. With e-mail, businesses of any size can cost-effectively solidify existing relationships, initiate new ones, and convert one-time visitors
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Email
E-mail Trends: Bye-Bye, Batch-Mailing
Flexible mailing frequency, event-driven messages, and the growing importance of the “from” line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions.
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Email
Tips for E-mail Tests
Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well.
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Email
When to Send E-mail
Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty
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Email
A New Set of Marketing Pipes
Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail
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Email
Beating the Filter Odds
Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.
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Email
E-mail Roundtable: Stand and Deliver
Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable
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