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Direct Marketing | Print
Grape Expectations
Wine Spectator magazine is hoping a trio of new e-newsletters will broaden its reach online and draw new subscribers.
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Direct Marketing | Print
E-mail’s Metrics Mess
E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.
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Data Driven ROI
See You in December
Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during
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Email
E-mail Services: Inhouse or Outsourced?
With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments
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Direct Marketing | Print
Unspam Files $1B Lawsuit Against E-mail Harvesters
An anti-spam organization has filed what it claims is the first federal lawsuit aimed at e-mail address harvesters. It seeks damages of up to $1 billion.
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Email
Microsoft Confirms: Severely Throttling New IPs
Microsoft last week verified it is significantly throttling the volume of e-mail it will allow to come into its Hotmail accounts from new IP addresses.
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Email
Responsys Acquires Predictive Analytics Firm
E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.
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Email
Please Join Us: Automation Helps Group 1 Boost Webinar Effectiveness
Like many marketers, Pitney Bowes Group 1 Software has shifted a significant portion of its promotional efforts online.
An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars.
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Email
Microsoft Makes Marketing-Friendly Tweak to Unsub Button
Microsoft Corp. has made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.
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Direct Marketing | Print
E360’s Linhardt Denies Dropping Anti-Spam Suit
Contrary to reports circulating among anti-spammers, e360 Insight’s chief executive Dave Linhardt claims he has not dropped his lawsuit against members of the Nanae online discussion group.
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