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Email
How to Build Your E-Zine List
Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.
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Email
Red Lobster Reels Them In Without a Hook
Feel like fish? Red Lobster makes it easy with online purchases and overnight delivery. And if you’re an Overboard Club member, you can enter the Passion Prize drawing and win dinner for two, a fresh lobster delivered to your door or a trip to an exotic locale.
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Email
The Next Advance: Newsletter Videos
Video is an accepted part of online marketing, but there’s one area it has not yet penetrated: E-mail newsletters. Not yet, anyway. But IMN Inc., an e-mail service vendor, is working on a system that will soon allow marketers to present near-DVD quality videos in their e-zines
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Email
When Not to Sell
People are selfish when it comes to what e-mails they choose to spend their time reading, because time is precious in our pressure-filled society. Therefore, it’s not surprising that a study by ad agency Quris found that 80% of consumers stop reading e-mails they have signed up for because they deem them “irrelevant.”
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Email
The Most Common E-mail Mistakes
Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive.
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Email
Opened E-mail: The Key to Closing Sales
Marketers are people too. That may be why, when they think of e-mail, their thoughts so often center on the barriers to getting delivered. They fixate on CAN-SPAM compliance, and opt-in opportunities, and the filters that Internet service providers and e-mail services
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Email
Opened E-mail: The Key to Closing Sales
E-mail delivery is only the first step in the marketing process. Getting opened is where the selling begins.
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Email
Opened E-mail: The Key to Closing Sales
By Brian QuintonApr 6, 2005 11:22 AM Marketers are people too. That may be why, when they think of e-mail, their thoughts so often center on the barriers to getting delivered. They fixate on CAN-SPAM compliance, and opt-in opportunities, and the filters …
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Email
Spam Wars: The Second Front
The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new front of the spam wars. These filters are designed to learn from and adapt to the types of e-mail that each recipient considers to be spam. It has long been known that the more relevant the e-mail, the higher the likelihood a consumer will open and read it. These new filtering approaches reward relevant e-mail that consumers are likely to read and penalize e-mail that fails to address individual interests.
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Email
Romancing the Customer
Sure, Valentine’s Day has come and gone, but every day is a good day to romance your customer base. Chris Baggott, chief marketing officer of e-mail services provider ExactTarget, detailed five ways to “bring love to your customers”–and of course, encourage them to love you back:
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