-
Email
Silverpop Springs Targetable RSS
Silverpop has become the first major e-mail marketing service provider to jump into the RSS communication channel. The company announced a new service, RSSDirect, that will let marketers talk to their prospects via Really Simple Syndication (RSS) feeds.
-
Email
Quick Tips for Improving E-mail Deliverability
With all the talk about the numerous sender authentication protocols, it’s easy to overlook some basic actions that can help improve your e-mail deliverability. A new white paper from e-mail services provider Silverpop, “Deliverability: What the Pros Already Know,” calls attention to some of these basics
-
Email
Domain Registrations Rise 28% in Q2: Verisign
Total Internet domain name registrations reached an all-time high of 82.9 million for the second quarter, up 28% from last year and 8% over the past quarter according to VeriSign Inc.
-
Email
E-mail Trends Midyear Report
Flexible mailing frequencies and event-driven messaging were among the e-mail trends Chris Baggott, chief marketing officer of e-mail marketing solutions provider ExactTarget, singled out as important for the coming year. Now that the year is more than halfway over, Baggott has refined some of his predictions regarding trends.
-
Email
“False Positives” an E-mail Negative
For those e-mailers who go out of their way to do everything right—getting permissions, using double opt-ins, employing an e-mail service provider, applying SPF authentication and generally treating the Can-Spam Act as the e-mail equivalent of the Bill of Rights—here’s some disturbing news:
-
Email
Data Protection Firm Locks In E-mail Effectiveness
When it comes to e-mail campaigns, little things like personalized greetings mean a lot, and big things — like original photography and strong subject lines — mean a whole lot.
-
Email
Sound Bites: Talking E-mail with Bill Nussey
Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. CHIEF MARKETER caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation
-
Email
Daydreaming with Leading Hotels of the World
Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.
-
Email
How to Build Your E-zine List
Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.
-
Email
Syndicating a Website’s Content in Five Minutes
Responding to the tremendous buzz over RSS (Really Simply Syndication) a number of free sites on the Web have sprung up that completely automate the process of syndicating site content across the Web. In practice, this means that in a matter of minutes, you’re now able to tweak your site so that hotlinks to your company press releases and similar promotional materials can be sent to RSS readers across the Web.
Topic