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Direct Marketing | Print
Judge Drastically Reduces Damages Against Mumma
The Judge in Omega World Travel
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Direct Marketing | Print
Millionaire Spammer Soloway’s Career Began at 16: IRS
Robert Soloway, the man arrested last week for allegedly sending millions of spam e-mails and touting electronic messaging software and services that didn’t work as advertised, deposited more than $1.6 million in various bank accounts from 2003 to 2006—all as the result of spam and fraud, according to an affidavit from the Internal Revenue Service.
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Email
Stupid Marketing Watch: Inside the Boston Bomb-Threat Flyer
What is it about marketers in Boston and their uncanny ability to concoct promotions that make people think they’re in danger of imminent death?
On the heels of a Cartoon Network bomb scare that paralyzed the city in January, police evacuated a strip mall last week because of a botched fax promotion that some Bank of America employees mistook for a bomb threat.
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Direct Marketing | Print
Are All Your Servers Authenticated?
Microsoft offered an eye-popping statistic at its Authentication and Online Trust Summit in April: Ninety percent of incoming marketing e-mail the software
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Email
MySpace, The Globe.com Settle Spam Suit
News Corp.’s popular community Web site said Thursday that it settled a spam-related lawsuit it had brought against The Globe.com.
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Direct Marketing | Print
Spammer Arrested in Seattle
One of the country’s most notorious spammers was arrested Wednesday in Seattle, according to reports.
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Email
Those Images May Get You Blocked: Lyris
Contrary to what many marketers believe, spammy looking content is generally not the reason Internet service providers block incoming e-mail, according to a study released today by Lyris Technologies.
User complaints and heavy use of images are two of the more prevalent reasons e-mail gets blocked, according to the e-mail software provider
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Email
Image Fiasco: What AOL’s Changes Mean to You
AOL last week spurred a ruckus in the e-mail marketing industry when it rolled out a new version of its AOL.com and AIM.com free e-mail services that automatically block images by default.
First the Email Experience Council issued a report saying that the services were blocking all images by default. Then deliverability concern Return Path issued a report saying that according to its tests, the services were blocking images only for new subscribers.
So which is it, and what does it all mean to you?
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Email
Belligerant Anti-Spammer Watch: Mumma’s Claims Debunked
Self-proclaimed tireless anti-spam litigator Mark Mumma has been telling anyone gullible enough to believe him that he had no idea I was a reporter during an interview in which he went ballistic earlier this year.
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