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Email
E-mail Executives Back AOL-Goodmail Deal
After an initial outcry over last week’s announcement that AOL was implementing Goodmail’s CertifiedEmail program, some prominent e-mail marketing executives have come out in favor of the deal.
AOL announced on Jan. 30 that it was implementing Goodmail’s certified e-mail service. Under the plan, AOL will charge senders a fraction of a cent per e-mail to guarantee that their e-mail will be delivered with graphics and links intact.
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Email
Georgia Registry Law Expected to Sail Through Senate
While e-mail marketers breathed a sigh of relief last week over the death of an Illinois so-called child protection do-not-e-mail bill, the situation concerning a similar bill proposed in Georgia took a grim turn.
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Email
Dirty Pool From Unspam
When MediaPost’s Online Media Daily covered the news that four national advertising organizations and two online civil liberties groups had filed amicus briefs in favor of pornography group the Free Speech Coalition’s lawsuit against Utah over its so-called child-protection do-not-e-mail registries, reporter Wendy Davis dutifully included comment from the registries’ leading proponent Matthew Prince, who also runs them and makes money from them:
“Matthew Prince, CEO of Unspam, said he was ‘surprised’ by the attempt of groups representing mainstream marketers to get involved in the case. ‘I’m surprised that organizations like the Association of National Advertisers—whose boards are made up of companies like Wal-Mart and LeapFrog, and who have been at the forefront of protecting the rights of individuals and parents to choose what material comes into their homes—would support a lawsuit by the pornography industry, arguing that they have the right to send whatever and whenever they want, and to whomever they want.’”
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Email
Stupid Media Watch: Who has This Guy Been Listening to?
After sitting through a marketing Webinar filled with a little too much relationship-speak, branding consultant Eric Weaver last week posted a rant on his blog headlined
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Email
Accucast Acquired by Premiere Global Services
E-mail service provider Accucast announced today it has been acquired by business-communications outsourcer Premiere Global Services.
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Email
Spam Dropping, E-mail Spending to Rise: JupiterResearch
E-mail marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, and the volume of spam messages per consumer will decrease by 13% a year during this same period, according to JupiterResearch.
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Email
Top 10 E-mail Newsletter Mistakes That (Nearly) Everyone Makes
Bad news: 38% of consumers surveyed last summer defined spam as “e-mail that tries to sell me a product/service even if I know the sender.” In other words, even if someone is your customer, he’s likely to consider you a spammer
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Email
Vongo Picks Dynamics Direct to Manage E-mail
Vongo, a new video download service from Starz Entertainment Group LLC, has chosen Dynamics Direct Inc. to manage its e-mail communications.
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Email
Luxury Theater Uses E-Zine to Boost Ticket Sales
What more can you do for movie goers who already enjoy in-theater table service and a full bar? You can send them an e-mail newsletter. That’s what Brian Schultz, founder of Studio Movie Grill, started doing five years ago.
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