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Email
How Bath and Body Works Built its Massive E-mail File
Sometimes the best marketing is mind-bogglingly simple. Case in point: Bath and Body Works. The company has built a gargantuan e-mail list in less than a year.
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Digital
Stupid Magilla Watch: eROI Responds … More Nicely than Necessary
It turns out the folks at eROI do have a sense of humor, not to mention a sense of compassion that apparently prevents them from slapping idiots around.
After last week’s article ribbing them for making would-be job applicants comment on a blog entry, Dylan Boyd, vice president of sales and strategy for the marketing services provider, sent over a cheerful note explaining an obvious point I’d missed.
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Email
Return Path’s Blumberg Receives DMCNY Award
Matt Blumberg, chief executive of e-mail deliverability firm Return Path, has been named this year
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Direct Marketing | Print
Prices for E-mail Lists Slide, While Postal List Costs Rise
Consumer and business-to-business e-mail list prices have declined over the last year, while the cost of magazine and newsletter postal lists have risen $6/M and $5/M respectively, according the Worldata Summer 2007 List Price Index.
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Email
Direct E-mail Surpasses Direct Postal Mail in the U.K.
More direct marketing activity in the United Kingdom was conducted via e-mail than postal mail during the fourth quarter of 2006, reported the Financial Times. It’s the first time that direct e-mail has surpassed postal mail use in the U.K.
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Email
Anti-Spam Nuisance Gets a Six-Figure Smackdown
A federal judge in Seattle last week awarded e-mail marketer Virtumundo $111,440 in legal fees and expenses against serial anti-spam litigant James Gordon.
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Email
ExactTarget Unveils Tool for Managing Transactional Messages
ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations.
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Digital
eROI’s Novel Job Postings: To Apply, Applicants Must Out Themselves
Online marketing services provider eROI last week posted a novel entry for two job openings on its blog.
The jobs sounded cool. eROI sounds like a cool place to work. And its home city of Portland, OR sounds like a cool place to live.
However, the application process was very not cool. Would-be applicants were required to comment on the blog post.
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Email
Lewis Resigns from StrongMail
Dave Lewis, vice president of market and product strategy for e-mail technology provider StrongMail has resigned to take a position at another unnamed company, Direct has learned.
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Direct Marketing | Print
Database Guru Eyes E-mailers
Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.
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