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Australia Putting ISPs on the Hook for Spam
Australia has decided Internet service providers should shoulder some of the load fighting spam.
The country’s Communications and Media Authority (ACMA) last week registered the world’s first legislative code of practice for Internet and email service providers.
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Email
What the Datran Case Means to You: Part Two
The Gratis-Datran-Eliot Spitzer fiasco just gets curiouser and curiouser. And quite frankly, we are perplexed.
Some e-mails obtained exclusively by Magilla Marketing look pretty damning against Gratis and Datran. However, they could also represent a serious waste of taxpayers
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Email
Marketer to Pay $900,000: FTC
An Internet marketer will pay a $900,000 civil penalty for violating the Can-Spam Act, the largest penalty yet for illegal spam, the Federal Trade Commission announced last week.
The FTC alleges that San Francisco-based Jumpstart Technologies LLC, offered free movie tickets to consumers in exchange for the names and e-mail addresses of five or more of their friends.
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Email
SecretMessage.com: A Great Site for Insensitive Cowards
Got a co-worker with bad breath? An abusive boss? Afraid to tell her?
Go to SecretMessage.com and send an anonymous e-mail. The site invites visitors to select up to four offensive traits by using drop-down menus in 17 categories, such as appearance and hygiene.
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Email
E-mail Audits Reveal the Infuriating Realities of E-mail Campaign Delivery
Because we’re a research firm with a division focusing entirely on e-mail marketing tactics and data, you would think we’d be incredibly good at managing our own e-mail newsletter delivery.
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Live From NEMOA: Choose Your Words Carefully
Do you put your pants on one leg at a time? Or do you wear trousers?
Sure, on the surface the two words may mean the same thing. But to a reader, one is decidedly more upscale, regardless of how you wear them.
Thursday at the New England Mail Order Association’s spring conference, copy guru and Direct magazine columnist Herschell Gordon Lewis encouraged attendees to think carefully about their copy choices.
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Email
B-to-B Marketers Lack Permission Practices: Study
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing
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Dyson, MoveOn.org Brawl Over Goodmail
Technology investor Esther Dyson is reportedly furious with the folks over at DearAOL.com for selectively quoting an op-ed she wrote in the March 17 New York Times supporting AOL
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