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Email
Goodmail Loses Another Top Executive
Less than two months after being named co-CEO of Goodmail Systems, John Ouren has left the company to take a VP-level position at online market research technology provider MarketTools, this newsletter has learned.
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Email
Yahoo Acquires Zimbra
Yahoo! Inc. will acquire Zimbra, Inc. an e-mail and collaboration software firm, for approximately $350 million.
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Email
Retailers Improve List-Growth Tactics, Lag on Some Basics: Study
Retailers have made it significantly easier for people to opt into their e-mail programs and have gotten smarter about the way they handle opt outs during the last two years, according to a new study by e-mail service provider Silverpop.
But a surprising percentage of marketers still come up short on some of the fundamentals of e-mail.
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Email
E-mail Metrics Healthy … Everywhere Except Spending
E-mail marketing to house files is delivering higher response rates and lower costs per order than other channels, according to a Shop.org study released earlier today.
Yet, the average company’s spending on the channel wouldn’t be enough to cover many companies’ coffee expenses.
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Email
Stupid Research Watch: Duh, You Can Buy Stuff From Spam
Two Canadian researchers studied a bunch of spam and found that a lot of it is health related and that if you place an order, quite often a box of something purporting to be what you ordered gets delivered.
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Email
Linhardt Drops Suit Against Anti-Spammers
In a surprise move, e360 Insight CEO Dave Linhardt has dropped his lawsuit against a group of anti-spammers he filed earlier this year.
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Direct Marketing | Print
Porn Can-Spam Conviction Upheld
A federal court has upheld what is believed to be the first conviction that included charges under the federal Can Spam Act.
The judge denied the requests of the two pornographers convicted in the case, Jeffrey Kilbride and James Schaffer, for an acquittal or a new trial.
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Email
Datran Donating to 9/11 Charity
Pay-for-performance marketing firm Datran Media announced yesterday it is donating an unspecified percentage of every transaction to Tuesday’s Children, a 9/11-related charity.
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Email
Spamhaus’s Legal Bumbling Costs It
A federal appeals court last week erased an $11.7 million judgment against Spamhaus in its legal brawl with marketer e360 Insight.
However, this doesn
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