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Email
SecretMessage.com: A Great Site for Insensitive Cowards
Got a co-worker with bad breath? An abusive boss? Afraid to tell her?
Go to SecretMessage.com and send an anonymous e-mail. The site invites visitors to select up to four offensive traits by using drop-down menus in 17 categories, such as appearance and hygiene.
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Email
E-mail Audits Reveal the Infuriating Realities of E-mail Campaign Delivery
Because we’re a research firm with a division focusing entirely on e-mail marketing tactics and data, you would think we’d be incredibly good at managing our own e-mail newsletter delivery.
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Email
Live From NEMOA: Choose Your Words Carefully
Do you put your pants on one leg at a time? Or do you wear trousers?
Sure, on the surface the two words may mean the same thing. But to a reader, one is decidedly more upscale, regardless of how you wear them.
Thursday at the New England Mail Order Association’s spring conference, copy guru and Direct magazine columnist Herschell Gordon Lewis encouraged attendees to think carefully about their copy choices.
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Email
B-to-B Marketers Lack Permission Practices: Study
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing
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Email
Dyson, MoveOn.org Brawl Over Goodmail
Technology investor Esther Dyson is reportedly furious with the folks over at DearAOL.com for selectively quoting an op-ed she wrote in the March 17 New York Times supporting AOL
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Email
Still Spamming After All These Years?
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing
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Email
Dyson, MoveOn.org Brawl Over Goodmail
Technology investor Esther Dyson is reportedly furious with the folks over at DearAOL.com for selectively quoting an op-ed she wrote in the March 17 New York Times supporting AOL
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Email
CA Senator Drafting Anti-AOL-Goodmail Law
California State Sen. Dean Florez announced last week he is drafting legislation against AOL
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Email
Canadian Open and Click-Through Rates Higher?
Average e-mail open and click-through rates are higher in Canada than in the U.S., if two studies that came out last week are to be taken at face value.
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