-
Email
Print Boosts E-mail, So Why Are You Doing it Wrong?
Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue.
So why aren
-
Email
ESP Touts Unspam; Time for a Group Swirly
Canadian e-mail software provider EliteEmail.com last week published a press release touting that it has signed up to use the offensively misnamed child-protection do-not-e-mail registries in Utah and Michigan—schemes the two states’ legislators crammed down marketers’ throats in 2005 at the urging of a company called Unspam.
-
Email
Return Path Announces New ESPs for Sender Score Alliance
Deliverability concern Return Path announced four new firms have joined its Sender Score Receiver Alliance in Europe: Splio D
-
Direct Marketing | Print
Lazy PR People, or Improper E-mail Appends?
Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to my publications.
-
Email
Zeta Interactive Means One Thing: It’s War, Baby
Anyone who thinks Al DiGuido has forgotten about his experience with marketing services agency Epsilon need only look at the new name of the company he heads, Zeta Interactive, to be disabused of that notion.
-
Email
Largest Spam Fritter Ever: There’s Ointment for that, You Know
A fish-and-chip shop owner in the UK has set the record for world
-
Email
StrongMail HAS Been Working Out, At Least Some of Them
In response to being included on The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis, StrongMail
-
Email
Epsilon Signs Charter Communications
Marketing services provider Epsilon announced yesterday it has landed Charter Communications as a client.
-
Direct Marketing | Print
Blocking PR People – At Long Last, Lazy Flacks Get Their Comeuppance
You think Len Stein, the president of New Rochelle, NY-based Visibility Public Relations, is angry about Wired magazine editor-in-chief Chris Anderson’s “had enough” moment, which involved posting the e-mail addresses of the PR flacks who fill his inbox with irrelevant press releases daily? He’s not.
-
Email
Zustek Announces Acquisition, Symbolic Name Change
E-mail service provider Zustek Corporation announced yesterday it has acquired interactive agency Adverb Media, a full-service online marketing agency.
Topic