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Email
Return Path Slashes Accreditation Fees for Nonprofits
E-mail deliverability-services firm Return Path today announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.
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Email
The Two Easiest (and Most Overlooked) Ways to Improve E-mail Response
Your house list, customers and prospects who’ve eagerly asked to hear from you, is one of your most valuable marketing tools. But if an individual signed up to be on your e-mail list within the past 60 days, he is vastly more likely to open, click, and convert for additional offers than is someone who opted in more than two months ago. In fact,
MarketingSherpa’s research has determined that recency is one of the most significant factors in response rates. -
Email
Live From Inbox: Don’t Let the Bozos Get You Down, Kawasaki Says
Direct marketers have their 40/40/20 rule. Guy Kawasaki has his 10/20/30 rule, and both are aimed at helping craft better pitches.
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Email
This Frog’s Gonna Croak, Too
A group of anonymous anti-spam activists last week decided pick up in the spam wars where ill-fated start-up Blue Security left off.
Dubbed Okopipi, the new all-volunteer project, is named after a poison dart frog found in South America.
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Email
Anti-Spam Idea: Exploding Ink Packets
Whatever one thinks should be done to combat spam, marketers and anti-spam zealots alike can agree that if people didn
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Email
Stupid Press Release Watch: Almost 1 in 10 Buy From Spam?
A press release from e-mail security company Sophos warning people not to respond to an e-mail offering Dan Brown
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Email
Washington Settles State’s First Can-Spam Suit
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can Spam Act, the state
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Email
For E-mail Subject Lines, Tell Rather Than Sell
After analyzing more than 40 million e-mails sent from its customers, MailChimp found those with the highest open rates (ranging from 60% to 87%) had the most-straightforward subject lines.
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