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Email
Wednesday is Tops for Opens, Clicks: eROI
Wednesday was the best day of the week in the third quarter of 2007 to send e-mail in terms of click and open rates, according to the most recent study by e-marketing services firm eROI.
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Email
Infocore Partners With Data Wholesaler
Infocore Inc. has formed a partnership with a data wholesale firm and gained access to a 40-million name database that includes 20 million records with e-mail addresses.
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Email
E-mail Spurs Purchase in 50% of Consumers: Study
Half of all consumers surveyed have made a purchase as a result of an e-mail solicitation, according to a new study. And 16% did so from messages found in their spam folders.
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Email
No Matter How You Torture it, E-mail Still Works—Like Gangbusters
Just over 46% of sales and marketing executives said e-mail drove between 10% and 20% of their firms
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Direct Marketing | Print
Lawyer Sues Linhardt, e360, Claiming Deceptive E-mails
An Ohio lawyer is suing e-mail marketer e360 Insight and its president, Dave Linhardt, claiming e360 sent him hundreds of e-mails that constituted deceptive advertising.
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Email
CheetahMail Announces Contract Extensions, Epsilon Touts New Hire
Experian CheetahMail announced yesterday that Aerosoles, chef Catalog and H&R Block have all extended their marketing services agreements with the e-mail service provider.
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Direct Marketing | Print
E-mail for Unmentionables
While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it.
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Direct Marketing | Print
Trademark Office Rejects Hormel’s Claim Against Spam Arrest
In a stinging loss, meat company Hormel
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