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Email
AOL Checking for DKIM
AOL announced recently it is checking incoming e-mail for the DKIM authentication standard.
It has also reportedly made other changes to its whitelisting policy.
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Email
Epsilon Announces Key Promotions
Marketing services provider Epsilon made some fairly significant personnel announcements today.
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Direct Marketing | Print
FTC Obtains $2.5 Million Spam Judgment
The Federal Trade Commission has obtained a $2.5 million judgment against Sili Neutraceuticals and Brian McDaid, individually, and doing business as Kaycon Ltd. for Can Spam and FTC Act false advertising violations.
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Direct Marketing | Print
E-mail Works with DM, Telemarketing: UK DMA
Direct mail and telemarketing are the most successful media to combine with e-mail, according to a report published last week by the UK’s Direct Marketing Association.
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Direct Marketing | Print
It’s Your Reputation, Stupid!
If there’s one concept traditional direct marketers have had trouble grasping, it’s e-mail reputation and how it affects deliverability. The reason? It
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Direct Marketing | Print
Networking Opportunity
Sure, online social networking is all the rage. But remember good old-fashioned in-person events, where human beings interacted face to face instead of
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Email
Authentication Passes Halfway Point: AOTA
More than half of e-mail sent worldwide is authenticated, according to the most recent findings from the Authentication and Online Trust Alliance, which is expected to be released Thursday.
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Email
Retailers Not Capitalizing on Unsubscribes: EEC
And here comes yet another study showing that most merchants are failing to take advantage of the opportunities presented when someone unsubscribes from their e-mail marketing program—this one from the E-mail Experience Council.
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