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Email
Sending Out Crap? Your Subject Line Won’t Help
If you think a snappy subject line will get more of your e-mail opened, think again. What matters when it comes to open rates is your history with the recipient, according to Steve Webster, chief strategy officer for e-mail service provider iPost.
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Email
Responsys Unveils New Platform
E-mail service provider Responsys yesterday unveiled a new version of its technology.
Dubbed Responsys Interact 5.6, the technology offers
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Email
E-mailers Call For AOL, Yahoo! to Follow Microsoft’s Lead
Now that Microsoft has added an unsubscribe button to its e-mail user interface, marketers are calling for other Internet service providers
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Email
Who is the DiGuido Smear Blogger?
The anonymous blogger smearing e-mail service provider Epsilon Interactive president Al DiGuido may not be some low-level employee who DiGuido fired, as one first would suspect.
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Email
E-mail No. 1 Demand Generator: WebTrends
Online retailers rank e-mail marketing as the most important demand-generation activity for holiday success in 2006, according to a study released by WebTrends today.
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Email
The Darwin File Revealed
Finally, the list of idiots who respond to spam is up for sale. And the whole file of 14.3 million addresses can be had for $5,000.
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Email
Stupid PR Watch: Spot the Exaggerations
Eghads! See if you can spot the obviously inflated claims in the following press release. Hint: For the first overblown claim, most trade-type business books sell so few that they
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Email
AOL Confirms Free E-Mail Offer
AOL, the beleaguered online unit of Time Warner, confirmed in its earnings report Wednesday it is giving free e-mail service to subscribers to any broadband service.
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Email
Microsoft Replacing Complaint Button with “Unsubscribe
Spam complaints against e-mail marketers by Microsoft address holders are potentially about to drop dramatically.
The company has become the first e-mail box provider to answer e-mail marketers
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Email
What Went Wrong? Campaign Falters After the Click
The director of circulation and marketing for the MIT Sloan Management Review recently tested an outbound e-mail campaign in which the creative seems to have worked like gangbusters, but the leads aren
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