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Direct Marketing | Print
Stupid E-mail Watch
Recently I received what has to be one of the most ignorant e-mail campaigns in the short history of the medium. It came in the form of spam from Bing
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Direct Marketing | Print
E-mail Opt-outs: An Uneasy Balance
Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show.
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Email
Silverpop’s O’Gorman Promoted to SVP
Elaine O’Gorman has been promoted to senior vice president of marketing an product strategy at Silverpop, the e-mail service provider announced yesterday.
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Email
ESPs Sign onto Coremetrics Connect
A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect.
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Email
Habeas Announces Partnerships
Habeas earlier today announced that anti-spam concern Cloudmark will integrate the e-mail reputation and deliverability firm
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Email
E-Mail Confidential: Amy Africa Tells All
What factors determine whether your e-mails will get opened, read and clicked on? Consultant Amy Africa of Eight by Eight, who spoke at the recent Direct Marketing Association Catalog on the Road Day in Cambridge, MA has the answers.
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Email
Entrepreneur Aims to ‘Put E-mail Marketers Out of Business’
Say one thing for John Halloran: He doesn
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