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Email
Exclusive: Ragy Thomas Out at Epsilon
One of the better-known names in e-mail marketing circles is apparently going to be on the market in two months.
Ragy Thomas, the man who oversaw the technological integration of Bigfoot Interactive and DoubleClick
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Direct Marketing | Print
What the e360 Decision Means to You
If there is one message American marketers should take away from last week’s court ruling against e-mail marketer e360 Insight, it’s this: Rightly or wrongly, simply being Can Spam compliant is not enough to get e-mail delivered.
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Email
LashBack Launching List Monitoring Service
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor.
The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O
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Direct Marketing | Print
E360 Loses Suit Against Comcast
e360 Insight last week suffered a serious setback in its ongoing legal battles to force ISPs to deliver its e-mail when a judge dismissed the marketing firm
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Email
Yahoo to Acquire IndexTools
Yahoo Inc. will acquire Tensa Kft., a Hungarian marketer of Web analytics software which does business as IndexTools.
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Email
AOL’s New Blog: Can You Say Opaque?
AOL launched an official postmaster blog last week that is probably a must-bookmark site for any e-mail marketer.
However, let
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Direct Marketing | Print
Shop.org Study Shows Healthy E-mail Metrics
E-mail to house files is the No. 1 marketing tactic used by online retailers with 92% saying they use it and 93% saying they plan to give it higher priority in 2008, according to Shop.org
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Direct Marketing | Print
Reported Online Fraud Losses Soar; E-mail Tops Tactics: FBI
One would hope that by now people would have started getting wise to e-mail scams. But then, one would be wrong.
E-mail was by far the most-used vehicle perpetrators of online crime used to contact victims in 2007, the Federal Bureau of Investigation reported last week.
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Email
Epsilon, CheetahMail, StrongMail Announce New Appointments
Marketing services firm Epsilon, e-mail service provider Experian CheetahMail and technology provider StrongMail Systems have each announced high-profile personnel appointments recently.
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