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Email
Kirby Named VP/GM at Merkle|Quris
Merkle Inc. has appointed Eric Kirby senior vice president and general manager of Merkle|Quris, its e-mail marketing division.
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Email
More Bad News for Your HTML E-mail
The folks at Goodmail have come out with a study concerning e-mail graphics that indicates the situation is even more dire than most think.
In a recent survey that drew 226 respondents, 58.5% said that when they receive e-mails with blocked images or links, they delete them, and 19.8% ignore them.
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Email
Singapore’s Likely Response to Utah: “Utah? What the Hell is a Utah?”
For the latest example of how ridiculously ineffective Utah
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Email
Say it Ain’t So, Al; What Will We Write About?
Say what you want about Al DiGuido. But his departure from Epsilon Interactive last week means e-mail marketing has lost some of its color.
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Email
Stupid Marketer Watch: Worst Append Attempt Ever
Want to see a real-life example of how not to use e-mail appending?
Pasted below is an actual appending attempt that arrived at one of our Yahoo! accounts recently from Hewlett-Packard.
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Email
E-mail Campaign: Jesus Hates the Yankees
Merchants generally like to straddle controversial issues in order to avoid offending any customers. Not BustedTees.com
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Email
False-Positive Filtering Still a Problem: Lyris
False-positive spam filtering, despite improvements, continues to plague U.S. e-mailers according a study from Lyris Technologies.
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Email
DiGuido Ousted From Epsilon: Sources
Al DiGuido has been fired from his job as CEO of e-mail service provider Epsilon Interactive, Direct Newsline has learned.
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Email
Why E-mail Benchmark Studies are (Mostly) for Idiots
Any e-mail service provider knows that if there
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Email
Spam Arrest and Hormel Face Long Ordeal
It could be 2012 before there is a final decision on whether companies offering products to help fight bulk, unsolicited e-mail can trademark the word
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