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Email
Stupid PR Watch: Reporter Pet Peeves
A good press relations strategy certainly isn’t a necessity to a good marketing program. But if a marketing program is going to use PR, it obviously should be done well, as in actually creating some sort of relation with the reporters who are important to the company
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Email
Silverpop Promotes Schnabel to International VP
Silverpop, today announced the promotion of Will Schnabel to vice president of international markets
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Email
FTC Settles with Alleged Porn Spammers
The Federal Trade Commission announced today it has reached a settlement with two men it accused of using affiliates to send pornographic spam that contained false or misleading header information
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Email
Bazaarvoice Touts Network of Compatible Vendors
Bazaarvoice is expected today to announce a network of e-commerce-related vendors whose technology integrates well with that of the company best known as an online customer ratings-and-review outsourcer.
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Digital
Tooth in Advertising
For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they
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Direct Marketing | Print
E-mail Killers Strike Again
Is there anything e-mail related that spammers can’t ruin? First they killed graphics; Internet service providers block them. Now they’ve apparently wrecked
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Data Driven ROI
Coming Soon?
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong
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Digital
The Web Suits Them
Stop, look and listen is good advice when arriving at a railroad crossing. It’s also sound thinking when trying to build a relationship with an underserved
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Email
E-Mail Marketing Sophistication Follows Bell Curve
The majority of e-mail marketers are neither neophytes nor whiz kids, according to a survey from marketing platform provider Alterian.
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Email
E-mail is Like Crack for Marketers: Forrester
Though all the talk in e-mail marketing circles is about creating relationships with customers and delivering relevant messages, most bulk e-mailers treat their lists like crack addicts, according to a new report from Forrester Research
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