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Email
Short Cuts
The San Francisco Chamber of Commerce has chosen VerticalResponse to manage its e-mail marketing programs.
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Email
Your List is in Danger of Being Poisoned
Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
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Email
Stupid Media Watch: U.S. Tops Spam List … ZZZ
A current example of unbelievably lazy reporting is the many online news outlets regurgitating Internet security concern Sophos
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Email
Experts Weigh in on How to Expand E-mail Programs
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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Email
Maximize Your E-Newsletter Value – Tips For Integrating Into Public Relations
Electronic newsletters (better known as e-newsletters or e-zines) are one of the easiest and most underutilized tools companies can use to enhance a Public Relations (PR) or marketing campaign.
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Email
Investing in E-mail Isn’t a Question; It’s Where
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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Email
Stupid Media/Research Watch: Newsflash! People Hate Spam
We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.
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Email
Stupid Bureaucrat Watch: Lots of Capital Letters Join to Fight Spam
Six international anti-spam agencies last week announced a joint initiative to share tactics and legal information in the fight against spam.
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