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Email
Data Breaches Widespread, According to UK Study
Sixty-one percent of marketers have had a data breach, and 38% say it has happened more than two times in the past year, according to a new study.
In contrast, less than half (43%) of data protection professionals report that their organizations had a data breach and only 14% say that a data breach occurred more than two times.
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Email
Let the Consolidation Begin
Canadian e-mail marketing software-on-demand firm Got Corp., doing business as Campaigner, announced today that it has been acquired by another software-as-a-service company, Protus, for an undisclosed sum
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Email
Stupid Branding Watch: The Case of the Inappropriate Tagline
The most comical and inappropriate use of a tagline has to be Verizon Wireless’s “We never stop working for you” tag in its error message letting subscribers know their Internet access has been interrupted
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Email
Richter Ordered to Pay MySpace $6M
An arbitrator has ruled that Scott Richter, chief executive of Media Breakaway, must pay MySpace $6 million for sending unsolicited messages to MySpace members
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Email
How the EEC Can Regain Credibility
The Direct Marketing Association last week outlined a series of steps it has taken in response to the Email Experience Council spamming its member list on behalf of co-chair Jeanniey Mullen
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Email
Yesmail Debuts E-mail Prospecting Files
One of the great challenges in e-mail marketing has always been prospecting. However, e-mail service provider Yesmail claims it has the answer in its newly released Yesmail Prospector
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Email
Stupid Magilla Watch: Johnson Wasn’t Fired
OK, so I made the reporting gaffe of my career last week. I reported that Kevin Johnson had been fired from his position as leader Acxiom Digital.
He wasn
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Email
Sephora Extends Digital Services Contract with Acxiom
Sephora has extended its contract with Acxiom for an additional two years.
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