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Email
A Spam Cure that Promotes Prospecting?
A two-man start-up company in California claims to help consumers keep spam out of their inboxes while allowing e-mail marketers to prospect its list
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Email
In E-Newsletters, Less – But Better — Contact Can Lead to More Sales
IMN has seen success in the automotive space with an e-newsletter strategy focusing on lifestyle driven content, dropping in e-mail boxes typically only once a month.
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Email
L-Soft Unveils Listserv 15.0
E-mail marketing software provider L-Soft took the wraps off its newest version of list-management software yesterday.
Dubbed Listserv 15.0, the software now has a more modern, easier-to-use Web interface, according to the company
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Email
Stupid Consumer Watch: UK 419 Frauds Net an Average $58,700
A report released by researcher Chatham House yesterday in the UK estimates Nigerian 419 advanced fee fraud costs the country’s economy $284 million a year, with the average losses per greedy dupe, er victim clocking in at $58,700.
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Email
Short Cuts
The San Francisco Chamber of Commerce has chosen VerticalResponse to manage its e-mail marketing programs.
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Email
Your List is in Danger of Being Poisoned
Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
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Email
Stupid Media Watch: U.S. Tops Spam List … ZZZ
A current example of unbelievably lazy reporting is the many online news outlets regurgitating Internet security concern Sophos
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Email
Experts Weigh in on How to Expand E-mail Programs
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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Email
Maximize Your E-Newsletter Value – Tips For Integrating Into Public Relations
Electronic newsletters (better known as e-newsletters or e-zines) are one of the easiest and most underutilized tools companies can use to enhance a Public Relations (PR) or marketing campaign.
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