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Email
Editorial Director Clarke Leaving MarketingSherpa
The direct marketing trades are about to lose one of their more experienced editors. Tad Clarke is leaving his post as editorial director of MarketingSherpa
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Email
Your E-mail Preference Center Could Be Illegal
As a result of some Federal Trade Commission clarifications to the Can Spam act, many marketers’ unsubscribe processes could be breaking the law
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Email
Gasp! Turning Off Spam Filters Invites Spam: Stupid Study
Newsflash! Stop the presses! Tear up page one! And any other newspaper clich
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Stupid Magilla Watch: The Headline that Wouldn’t Die
A headline last week made it into this newsletter that never should have seen the light of anyone
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Email
The Mobile Mob
Yes, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is walking around with
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Email
Shocker: Shiksaa Speaks to Magilla
In a somewhat unbelievable turn of events, Susan Wilson, aka Shiksaa, granted an interview with Magilla Marketing last week
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Email
Datran Acquires Top-Colleges.com
Performance-based marketing services provider Datran Media today announced it has acquired Top-Colleges.com, a search site that helps
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Email
Enhanced Lyris HQ Unveiled
Marketing software-on-demand provider Lyris yesterday unveiled an upgraded version of Lyris HQ, the user interface to its various services, which include EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero
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