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Email
Return Path Offers Free Reputation Service
E-mail deliverability concern Return Path is offering e-mailers free reputation data at SenderScore.org.
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Email
Blacklisters Increasingly Tracking URLs
In the latest twist on e-mail filtering, anti-spammers are increasingly compiling lists of the URLs that appear in messages that hit spam traps and blacklisting the Web addresses.
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Email
Holiday Volume Up, But Campaign Sizes Down: Silverpop
While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according Elaine O’Gorman, vice president of strategy for e-mail service provider Silverpop.
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Email
Stupid PR Watch: Company Makes Announcement, Rep Unreachable
There is little we trade reporters dislike more than when a company puts out a press release and there’s no one there to take the call if we respond.
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Email
A Spam Cure that Promotes Prospecting?
A two-man start-up company in California claims to help consumers keep spam out of their inboxes while allowing e-mail marketers to prospect its list
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Email
In E-Newsletters, Less – But Better — Contact Can Lead to More Sales
IMN has seen success in the automotive space with an e-newsletter strategy focusing on lifestyle driven content, dropping in e-mail boxes typically only once a month.
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Email
L-Soft Unveils Listserv 15.0
E-mail marketing software provider L-Soft took the wraps off its newest version of list-management software yesterday.
Dubbed Listserv 15.0, the software now has a more modern, easier-to-use Web interface, according to the company
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Email
Stupid Consumer Watch: UK 419 Frauds Net an Average $58,700
A report released by researcher Chatham House yesterday in the UK estimates Nigerian 419 advanced fee fraud costs the country’s economy $284 million a year, with the average losses per greedy dupe, er victim clocking in at $58,700.
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