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Email
Navigating the New Can Spam
Though the Federal Trade Commission’s clarifications to the Can Spam Act issued earlier this year generally were aimed at simplifying its requirements
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Digital
Why Not Have It All?
For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president
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Email
It’s the Little Things: Return Path Study
While commercial e-mailers who apply so-called best practices to their efforts get significantly higher-than-average delivery rates, seemingly small infractions can cause serious damage to an e-mail program, according to a recent study by deliverability concern Return Path
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Email
MailChimp Publishes Small-Business Benchmarks
E-mail service provider MailChimp has cobbled together a fairly comprehensive table of metric benchmarks for small businesses
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Email
Despicable Media Watch: Ghoul Celebrates Spammer Suicide
From the offensively inappropriate file comes a post on the UK’s Inquirer Web site celebrating the escaped spammer Eddie Davidson’s apparent suicide/murder of his wife, their three-year-old daughter and himself
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Email
In E-Mail Copy, Length Matters
An age old direct marketing debate is getting new attention in e-communication circles: copy length. Should you keep it short or go long to reach your goals?
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Email
Stupid Media Watch: UK Press Pushes Anti-Marketing Slop
And the award for the most sloppy, dishonest reporting on a marketing-related development for the month of July goes to the British consumer press, with special honors reserved for the UK
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Email
As DM Hiring Slows, E-Commerce Pros Still Wanted: Survey
Though direct marketing hiring overall has slowed, e-commerce professionals are still in demand, according to a recent survey
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Email
Stupid Activist Watch: Um, About the Can Spam Act?
When are anti-spam activists going to admit that the Can Spam Act works? Never, of course. They like to call it the You Can Spam Act
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