Direct Marketing | Print
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Direct Marketing | Print
Isn’t It Time to Swat That Stupid Millennium Bug?
Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the
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Direct Marketing | Print
Wild Card Kingdom
HERE’S ANOTHER example-although somewhat tenuous-of how e-mail marketing is working better than banner ads.In May National Geographic Interactive, Washington,
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Direct Marketing | Print
Anniversary Songs
TWO VENERABLE LIST companies are celebrating their 20th anniversaries this month-proof that there is such a thing as stability in direct marketing.One
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Direct Marketing | Print
Europe Calling
TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic
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Direct Marketing | Print
An Appropriate Gesture
TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the
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Direct Marketing | Print
Enhanced to Purchase eCommerce Corp.
ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,
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Direct Marketing | Print
People
Mokrynski & Associates Inc., Hackensack, NJ, promoted Lori Sloves to account executive in the list brokerage division.DraftWorldwide, Chicago, named Kristi
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Direct Marketing | Print
Instant Gratification
WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation
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Direct Marketing | Print
Don’t Quote Me-PLEASE
IT’S ALWAYS NICE to be quoted in a prestigious newspaper like The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe or the