Topic
Direct Marketing | Print
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Direct Marketing | Print
Who’s Gray and Gray?
Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little
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Direct Marketing | Print
Magazine Circulation-Avant-Garde or Antediluvian
The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher